From structured processes to clear communication

Bonnier Books wanted help to produce its first annual review for the Group, and in connection with this to further develop the structure and processes linked to their sustainability work. The goal was to strengthen Bonnier Books and the subsidiaries' brands, and show that the Group takes overall responsibility for sustainability issues.

Solberg's assignment began with the development of a framework for the Group's sustainability work and reporting. The framework included a communicative concept – ‘The Open Book’ – with four focus areas and associated selection of information. The work was based on a stakeholder dialogue and materiality analysis according to GRI Standards led by Solberg. Throughout the process, Bonnier Books’ subsidiaries have been involved to provide broad internal support.

In parallel with the sustainability work, Solberg conducted a review of the brand and renewed its visual expression. As a basis for the development work and as a direction for the brand's expression going forward, the brand promise – Engage and enlighten for generations to come – was formulated.

The results can be seen, among other things, in Bonnier Books’ Annual Review 2020 and 2021, where Solberg assisted with advice, copy, design and production, as well as the Group's website where Solberg delivered design and a new structure.