Communicates the company's offer

… through new website structure and copy 

Qlosr offers packaged subscription services that provide companies, schools and the public sector with secure and cost-effective IT solutions. The company's operations have expanded greatly, through both acquisitions and organic growth. Qlosr has developed a strategy for the company's market and IR communication, with a focus on the market communication. 

During this work, the company discovered a need to update the marketing communication on qlosr.se since, due to the company's rapid transformation, the content no longer reflected Qlosr's market offer. The website's content did not harmonise with how the company otherwise described its operations. 

Together with Qlosr and based on the messages that have been formulated in the communication strategy, we created a new structure and content on qlosr.se that more clearly describes the value that Qlosr contributes to its customers: the value in the relationship, the business model, the delivery and the continuous development. All with short and to the point USPs for each value category. 

The different business areas (companies, independent school groups and the public sector) received new descriptive texts based on the business areas' different logic with links to new pages at the service level. 

The work was first implemented in the existing website made in Wordpress – and completed in the new platform based on Solberg's starter kit for corporate websites.