Public Relations

Long-term relationships for a strengthened business

PR is about your company's long-term relationship with the stakeholders that affect your ability to achieve business goals and manage your brand. Within the framework of PR, there is everything from content in your own channels, deserved publicity in the form of press releases, reports and initiatives, as well as bought attention in other people's channels.

We help you formulate concrete strategies and carry out the activities that create the movement you want. Knowledge of your stakeholders is crucial for successful PR. Many projects therefore begin with a client and stakeholder analysis that provides knowledge about what defines, drives and engages the stakeholders – but also indicates the importance of your company and your products to the stakeholders.

With a secure knowledge of the company's goals and stakeholders, we then set the messages to be communicated. These are simple, straightforward formulations that define what the target groups should know, feel and do.

The stakeholder analysis also affects the company's tonality and sets the framework for how we can reach the stakeholders together and through which channels we should communicate. What content should we create for the company's own channels? Which podcasts or publications are worth buying access to? What surveys, initiatives and reports can we produce to create news and impact in the media?

Finally, we measure, analyse and adjust the activities. All strategies are preliminary. The more we know about the outcome, the more effective we can make them through additions and adjustments.