SEB is a northern European financial services group with international reach, founded in 1856. The bank offers a wide range of financial services to private individuals, companies and institutions. The Group operates in more than 20 countries, with a strong focus on long-term customer relationships and sustainability. SEB is driven by the purpose of shaping a positive future through responsible advice and capital – today and for future generations. The company has been listed on Nasdaq Stockholm since 1974.
The annual report is an important information channel for SEB, and ahead of the 2025 report the company identified a need for a visual update. SEB also wanted to clarify the corporate narrative, make the sustainability report more pedagogical and accessible, and prepare the report in accordance with WCAG requirements.
SEB’s 2025 annual report was the first collaboration between SEB and Solberg. Within the project, Solberg contributed project management, IR and sustainability advisory services, design, production and WCAG compliance.
Result
The result is an annual report featuring a more accessible sustainability report, full WCAG compliance and a refreshed design. The content has been developed to clarify the bank’s role in society, its strategy and business plan, and how the entire organisation is guided by SEB’s purpose.
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